Valentine's Day: our favourite excuse to indulge in bubble baths, champagne and dark sea salt chocolate and lounge around in nothing but lingerie!

At Alice Kass we like to think of V-day as a day to celebrate love for another, for your girl gang and for yourself. Treat yourself this Valentine's Day and get something you feel good in whether you're spending this holiday with a lover, with your friends or selfie-ing in front of the mirror in all your best lingerie.

From black lace sets to strappy sexpot ensembles, we got you (un-) covered. And remember, the key to looking your best in lingerie is all in feeling your best. Pick something that you are comfortable in, that makes you feel like a babe because confidence is the sexiest thing a woman can wear. 

Whether you're treating yourself or a lover this Valentine's Day, we made a selection of the most stylish lingerie that you'll definitely keep wearing long past the holiday of love is over.