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The Bridal Shop
With female empowerment as the driving force behind every Alice Kass endeavour, the bridal shop explores fashion-forward styles that showcase a woman’s personality. From sexy cut out bras by Bluebella, to delicate high-waisted briefs by Lonely and racy red bodysuits by Hot-as-Hell, Alice Kass is putting forward an alternative option for the modern bride. No padding, no pushups, Alice Kass selects pieces that accentuate a woman’s natural shape and offer equal parts comfort and style. A woman is multi-faceted and deserves to wear lingerie as versatile as she is. Whether bold and provocative or romantic and sensual, these are sets that beg to be worn more than once yet special enough for your wedding night.
The first Alice Kass curated bridal selection is showcased in “Celestial Dreams", an editorial shot by photographer Leslie Woods with makeup by Morgan Leigh(using MAC products) and jewelry from Joolz. With minimal makeup or retouching, Jess Lamer’s natural beauty and confidence shines through, embodying the Alice Kass values of strength, authenticity and a touch of rebellion.