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Started by Jacalyn Bennett, a seasoned lingerie designer, HAH (hot-as-hell) was born out of a desire for more simplicity, sustainability, and attainability in the designer market. HAH is a brand to be inspired by, not only do they create high quality and easy care lingerie but they are socially and ecologically conscious and committed to minimizing waste. With its European simplicity and LA attitude, HAH is liberated fashion for the modern woman – unstructured pieces to fit every body type, made of eco-friendly, easy-care fabrics, in iconic prints and colors.