LOOKBOOK LUST: Unretouched Lonely Lingerie Campaign FW16 from Montreal, Quebec, Canada

New Zealand based Lonely Lingerie is one of our favourite lingerie brands out there right now- the pieces are high quality, stylish and oh-so-comfortable. But what makes us love Lonely Lingerie even more is the brand's commitment to promoting body positivity and self-love.

We obsessed over last season's unretouched photos of modern feminist icons Lena Dunham and Jemima Kirke and the latest Fall Lonely campaign is just as amazing. It features beautiful, inspiring women of different backgrounds, sizes and age, without any photoshopping. Their message is clear: celebrate your differences and don't let industry standards dictate how you should look and feel about yourself. 

The collection looks stunning on all nine women featured in the series, including our fave sex columnist Karley Sciortino (Slutever), transgender model Aurel Haize Odogobo, plus-size model Paloma Elsesser, ballerina Anna Collins (sister of Petra Collins), Art Hoe Collective founder Gabrielle Richardson, stylist Marcela Jacobina, artist Ajani Lucid, designer and model Georgia Pratt, and Rogeria Canedo—the photographer’s own mother, proving that you don't have to look like a Victoria's Secret model to wear and be photographed in lingerie.

We can't wait for the new collection to hit the shop next week but in the meantime, take a look at the full campaign below.


Karley

Aurel
Aurel

Paloma
Paloma

Anna
Anna

Gabby
Gabby


Marcella

Ajani
Ajani

Georgia
Georgia


Rogeria

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