EVENT: Alice Kass Launch Party

On Saturday November 22nd Alice Kass had its launch party and first pop-up event at the newly opened Rack Galerie in St-Henri, Montreal. The evening was a collaborative event featuring lingerie from Alice Kass, jewelry by Deux Lions and art by Ivy Rotchin. Women entrepreneurs coming together to celebrate their hard work and get a chance to introduce their projects to the public for the first time. We had the most amazing turnout and even better reactions; our guests were supportive and excited about what we were all doing.

The evening started at 6PM when we offered early birds sparkling wine. We all mingled with guests and the Alice Kass team helped them with bra fittings. At 8PM Ivy began painting the gorgeous (and brave!) Saya decked out in Deux Lions jewelry and wearing lingerie from Alice Kass, and the beautiful Rack Galerie was completely filled to see the live painting.

The entire event was a huge hit and though extremely busy at times, so much fun. I would especially like to thank my posse who went above and beyond to make this night a success as well as everyone who braved the snow and hail to make it out to this overwhelmingly successful event. We had an Instagram contest that night with photos from the event with the hashtag #femmecollectivemtl and one lucky winner won a $350 prize pack - one of Ivy's pieces of art, a gift certificate for alicekass.com and jewelry from Deux Lions.

Looking forward to the next time I can meet all of you but in the mean time check out some pics of the night below (thanks Nightlife!


Images via Nightlife.ca

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