NEW BRAND ALERT: Hot-as-hell from Montreal, Quebec, Canada

You may have seen this new LA brand's lingerie and clothing in amazing editorials featured on cult instagram accounts like C-Heads, Sticks and Stones and Last Daze.

They have some of the best stylists and photographers shooting their amazing clothing and lingerie and the Alice Kass team couldn't be more excited to welcome HAH to the girl gang. 

And it's not just because they make the most stunning, high quality, cool lingerie in fabrics that are super soft to the touch. HAH uses eco-friendly fabric and they partner up with manufacturers that have made a commitment to waste reduction.

An ethically and socially conscious company that makes easy care, easy wear lingerie? We can definitely get behind that. And for all the jet-setters and super busy women out there, all their lingerie is machine washable! 

Lingerie that makes you feel as good as you look. 

Shop HAH here

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